Key principles of Media Literacy

Key principles of Media Literacy

1. The ability to distinguish fact from fiction.


2. The ability to identify and appreciate different levels of realism.


3. A better understanding of the actual mechanisms of production and distribution of TV programmes, CD-ROM games, films, interactive software, websites etc...


4. The ability to differentiate reportage from advocacy.


5. Awareness and assessment of commercial messages within programmes (product placement etc) and a critical approach to advertising.


6. An awareness of the economic and presentational imperatives that underlie news management.


7. The ability consciously to explain and justify media preferences.

Media Literacy

Definition of Media Literacy

Understanding the Word Literacy

1. the quality or state of being literate, esp. the ability to read and write.
2. possession of education: to question someone's literacy.
3. a person's knowledge of a particular subject or field: to acquire computer literacy.

The Kind of programmes people watch